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Sales, Marketing & Promotion

Consumer activity has long been regarded as the linchpin of sustained growth in modern economies; now, progressive urbanization and the better availability of goods in emerging markets are fundamentally changing consumption habits and creating the potential for rising incomes and higher standards of living. To fully leverage these growth opportunities, devising suitable sales and marketing strategies is key for companies in both the service and manufacturing industries. Floreo’s training in Sales, Marketing & Promotion is suited to any public or private sector organisation wishing to develop its capability in promoting products, services or ideas. As new promotional channels such as digital media continue to evolve and rise in importance, our bespoke programmes are adapted to clients’ particular market environments and ensure that participants become well-versed in the knowledge and skills needed to use modern sales and marketing tools effectively.

Course content is determined in collaboration with clients and comprehensive programmes can be designed, as required, with the integration of study modules from other areas. For interested participants, some of these programmes can be tailored to lead to externally awarded qualifications and certification.

 

 

Illustrative skill and knowledge areas below

Marketing Your Enterprise

  • Consumer Research, Market Analysis & Positioning
  • Introduction to Promotional Tools & Product/Brand Management
  • Devising & Implementing a Marketing Strategy

Planning a Promotional Campaign

  • Situational Analysis & Selecting Marketing Channels
  • Monitoring Performance & Tools for Campaign Evaluation
  • Privacy, Data Protection, Legal Issues & Best Practice

Web Design & Digital Media

  • Building a Web Presence, eCommerce & Search Engine Optimisation (SEO)
  • Introduction to Digital Marketing Channels & Platforms
  • Integrating Multichannel Marketing Activity

Social Media for Marketing

  • Social Media Platforms, Paid & Unpaid Media
  • Content Management & Copywriting for Social Media
  • Consumer Engagement, PR & Online Reputation Management

Consumer Behaviour

  • Consumer Profiling & Market Segmentation
  • Understanding Decision Making Processes & Behavioural Patterns
  • Leveraging Insights for Marketing, Communications & Brand Management

Customer Service

  • Customer-focused Behaviours & Emotional Competencies
  • Communication Skills for Customer Service
  • Managing Customer Expectations

Dealing with Customer Complaints

  • Rapport, Empathy & Active Listening
  • Diffusing Emotional & Challenging Responses
  • Problem Solving & Complaint Resolutions

Implementing & Maintaining a CRM System

  • Benefits of a Customer Relationship Management (CRM) System
  • Implementing a CRM, Team Training & Adoption Issues
  • Integrating your CRM with Sales, Marketing & Administrative Activities

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