Consumer activity has long been regarded as the linchpin of sustained growth in modern economies. With increasing urbanisation and the growing availability of goods in emerging markets, patterns of consumption are being reshaped across the world — and with them, the promotional capabilities that organisations require to compete.
Floreo provides training suited to public and private sector organisations seeking to develop their capabilities in sales, marketing and promotion. Course content is determined in collaboration with clients and comprehensive programmes can be designed, as required, with the integration of study modules from other areas. For interested participants, some of these programmes can be tailored to lead to externally awarded qualifications and certification.
Illustrative Skill & Knowledge Areas
Marketing Your Enterprise
- Consumer Research, Market Analysis & Positioning
- Introduction to Promotional Tools & Product/Brand Management
- Devising & Implementing a Marketing Strategy
Planning a Promotional Campaign
- Situational Analysis & Selecting Marketing Channels
- Monitoring Performance & Tools for Campaign Evaluation
- Privacy, Data Protection, Legal Issues & Best Practice
Web Design & Digital Media
- Building a Web Presence, eCommerce & Search Engine Optimisation (SEO)
- Introduction to Digital Marketing Channels & Platforms
- Integrating Multichannel Marketing Activity
Social Media for Marketing
- Social Media Platforms, Paid & Unpaid Media
- Content Management & Copywriting for Social Media
- Consumer Engagement, PR & Online Reputation Management
Consumer Behaviour
- Consumer Profiling & Market Segmentation
- Understanding Decision Making Processes & Behavioural Patterns
- Leveraging Insights for Marketing, Communications & Brand Management
Customer Service
- Customer-focused Behaviours & Emotional Competencies
- Communication Skills for Customer Service
- Managing Customer Expectations
Dealing with Customer Complaints
- Rapport, Empathy & Active Listening
- Diffusing Emotional & Challenging Responses
- Problem Solving & Complaint Resolutions
Implementing & Maintaining a CRM System
- Benefits of Customer Relationship Management (CRM) Systems
- Implementing a CRM, Team Training & Adoption Issues
- Integrating CRM with Sales, Marketing & Administrative Activities
Don’t Wait — Make an Enquiry Now
Our staff will be pleased to discuss how Floreo can assist in achieving your personal, organisational and national goals.
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